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One blue light, and Queen Soulan Zee was born.

Photographing the model in various outfits, whom we dubbed 'Queen Soulan Zee'. With just a single blue light, I was able to create the exact effect Soulan Zee was after for this campaign. A glow-in-the-dark scene, that had an other-worldly look. A successful campaign, that eventually had a little feature in British Vogue.

My Role

Soulan Zee was releasing a collection of glow-in-the-dark festival clothing and needed a campaign to launch. The goal, to show the glow-in-the-dark effect!

Project Details

The Brand

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